While it is impossible for one mode of transportation to fulfill all transportation needs, this is essentially the role automobiles have successfully attempted to play for the better part of a century. While the car certainly is useful, it has been calculated that, on average, automobiles sit idly parked for over 95% of their usable life. It’s time for the car monopoly to end! Grüv promotes multi-modal transportation options that are all part of a system in which the user is empowered to select the right mode for the occasion – walking, biking, bike share, scooter share, public transit, ride share, car share, and van pooling can all work together to get people out of individually owned cars.

Grüv is all about replacing those short distance single occupant car trips with electric scooter trips. As illustrated by the graph below, it is clear that residents of cities are eager to adopt this new mode of transportation.


Trips On Shared Micromobility
in 2018

Additionally, grüv believes that mobility is not just about movement, but about access. Mobility as a Service (MaaS) has the potential to have a measurable positive impact on this. Users that would not typically be able to afford vehicle ownership can have access to more affordable and varied means of transportation. It has been documented that affordable transportation is critical to achieving universal access to the most basic human needs – healthcare, food, education and work.

Grüv aims to validate the concept of public/private joint deployment of dockless electric scooters as an extension of public transit with great potential to fill gaps in existing underserved communities and increase overall use of all public transit by solving the first/last mile problem. Working together with cities and communities, grüv aims to become part of the overall transportation eco-system to help better service residents’ mobility needs.

Environmental Impact & Sustainability

The positive environmental impacts of reducing automobile traffic congestion in urban areas are significant and well documented. With a deployment of an electric scooter fleet, grüv will have a measurable impact on the urban congestion. Over time, we will remove single occupants from gas powered vehicles designed for 4 or more people and replacing them with electric vehicles designed for one person.

The other obvious environmental impact will be a reduction in pollution – shifting people over to electric shared active transportation eliminates a considerable amount of vehicular greenhouse gas emissions.

While electric vehicles are accurately touted as sustainable and environmentally friendly, grüv takes the position that sustainability is also measured by a company’s approach to ‘cradle to grave’ lifecycle management, recycling and disposal. It is fundamentally not sustainable to deploy consumer grade vehicles that break inside of 60 days and then replace them with another batch while irresponsibly disposing of the old ones which have built-in hazardous components like lithium ion batteries. Grüv’s fleet grade vehicles are designed to last over 12 months with modular serviceable components which minimizes unnecessary waste. Grüv also has a recycling program in place for vehicles and components that reach their end of life. Perhaps most importantly, grüv has a recycling program in place for our grüv batteries where the lithium ion cells can benefit from a ‘second life’ in non-powerdrive applications like power harvesting and storage.